Introducing KRAZY KALEIDO from Indian designer Shivali Misra.
One of India’s hottest young designers, Shivali Misra, owner of Purple Paperbag, launches her second brand Krazy Kaleido.
This Indian born talent, grew up in Jaipur and began her design career studying at the National Institute of Fashion Technology in Bangolore.
Shivali started as a Junior Designer for Victoria’s Secret and later became the Head of Design for Paul Smith, while consulting for brands like Ferragamo.
She then went on to perfect her craft by achieving her Masters in fashion luxury brand management from the Polimoda International Institute of Fashion Design and Marketing in Florence, Italy.
In 2011, Shivali founded her own brand in New Delhi, Purple Paperbag, offering high-end fashion for women.
In her second brand, Krazy Kaleido offers women more ready to wear choices in fun, vibrant and unique prints.
The stunning collection is now available on www.jabong.com
Check out the interview with Shivali
Describe your brand in 3 words.
Quirky, Colorful, Bold
Who is the Krazy Kaleido woman?
A Vivacious, non-judgmental woman with the soul of a vagabond.
What inspires you?
Nature and architecture, Perception of shapes within shapes, zoom – in of otherwise ordinary objects, possible/imaginary drama of things. Flow of things
What was the inspiration behind your latest collection?
The frivolous desire of young vibrant girls who always dreamt of running away from her boring life, to enjoy the imaginary wonders of the otherwise ordinary world. The possible comic drama that she creates around every new place she reaches looking at it with bewilderment of her own thoughtful imagination!!! The strong visual juxtaposition that she has built in her mind’s mirror stands starring in the eyes of the actual face of everything.
Which designers influence you?
How did you come to the name Krazy Kaleido?
I feel like the left side of my brain is a kaleidoscope of thoughts that are constantly shifting, shaping then again de-forming to reform into yet another colourful cascade, inspired by various forms and senses. Krazy Kaleido is the visual amalgamation of my ideas and emotions.
Which is your favorite piece in the collection?
The shift dress with pinup girls and a car, I like to call it the “fence sitter” dress…
What music do you listen to, while designing?
I listen to instrumental mostly, while working – “Kutumbh” (Nepali folk music), Indian flute performances, enigma……it keeps me focused
Who are you favorite bloggers?
What is your favorite trend at the moment?
Checks & plaids and thigh high Slits
What is a style statement you can’t live without?
My rings – I hv them in every size and form and colour
Hopefully a of collection quirky and creative statement jewellery.
What is your message to the world?
Enjoy for what its worth, for what we see is only what we want to perceive and there is no real truth, so pull your hair down and be Krazy!!!